Your Black Friday Sex Toy Buying Guide (2025)

Nicole Mitrov poses for the Wild Secrets Black Friday 2025 campaign.
Nicole Mitrov for the Wild Secrets Black Friday 2025. @nicolemitrov.

It’s November so everything’s on sale for Black Friday! Right? Well, mostly. There are some reasons why not everything is on sale, which we’ll cover at the end, but we at Wild Secrets always have the best priced deals every Black Friday. And when we say up to 70% off, we mean a good range of sex toys, pleasure products, and intimate essentials around 70% off, not just one lube or a blindfold hidden somewhere at the bottom of the sale assortment and everything else sitting at a measly 10% discount. We all know the retailers who do that, and there’s nothing worse than a marketing team who’s willing to waste your time.

So if you want to get some best buys or are getting your Christmas shopping done now, here’s a curated selection of the best deals available in the Wild Secrets Black Friday Sale.

Best Black Friday deals on women’s sex toys

Yes, we could just point you towards a filtered sale page, but here’s some specific options that’ll make your girlfriends jealous at brunch. Whether you tell them it’s the post-orgasm glow is up to you.

The TikTok Special: Adam and Eve – Eve’s Ravishing Rose

The Adam And Eve Rose Toy
The Adam And Eve Ravishing Rose is the toy you can leave out without a second glance. Unless they already know.

The rose toy is the one you can leave out without raising an eyebrow. Yes, it went viral on TikTok in part because you could just call it ‘the rose’ or ‘rose toy’ to get around algorithmic censorship, but it also really does work. The combination of clitoral suction and vibration is incredibly orgasmic. And while we recommend going for the edge, the tease, the slow build and a full body orgasm, it’s okay if you want to do that the second time around.

The choice for long distance lovers: Lovense Lush 4 App Controlled Egg Vibrator

The Lovense Lush 4 is amazing for long distance lovers.
Want love from miles away? Lovense’s Lush 4 is the that keeps the signal strong.

The Lush 4 is an internal egg vibe that’s designed to sit up against your G-spot. And thrum. And delight. It’s also usually at a super high price tag, so picking it up in a Black Friday sale is a great move if you love internal stimulation, and especially great if you’re doing some long-distance loving. Lovense is known for the quality of its app connection and if you’re mid video call, the last thing you want is your toy stopping to work because the signal’s dodgy.

Of course, you can also use this on in person date nights, either before or as the main event, so there’s in person options for fun here too. If even the sale price of the Lush 4 is a bit out of range, you can look at the Lush 3 which has a slightly less powerful motor. Alternatively, if you don’t need the long distance part you can always check out our Wild Secrets Zest.

You just want a Satisfyer Pro 2

The world's best selling sex toy - The Satisfyer Pro 2
End to end we’ve sold enough Satisfyer Pro 2s to cover the length of Australia. And yes, it’s on sale for Black Friday.

We know some of you wait for Black Friday to get your first Satisfyer Pro 2. Or second. Or thirteenth. Maybe just to upgrade. There’s quite a few options though, so here’s the simple breakdown:

  • Top of the line app compatible Pro 2 Gen 3 with air pulse, vibration and two different heads.
  • Almost top of the line Pro 2 Gen 3 just without the app control.
  • Classic Pro 2 Gen 2 Plus – the OG Pro 2 air pulse with vibration. Classic head and an ABS plastic body.
  • Classic Pro 2 Gen 2 – the original global bestseller, classic head and an ABS plastic body. No vibrations. Still the go to for millions of women around the world.
  • Classic Pro 2 Gen 2 in black. Just like the original. Exclusive to Wild Secrets.

What, no rabbit vibes?

Rabbit vibes are really individual, and half the issue is finding one that’s shaped to work with your body. The other thing is our best deals on rabbit vibes aren’t on all month. Follow us on Instagram to get alerted on our hottest Black Friday Flash Sales, or sign up for our email newsletter if that’s more your thing.

If you just want a great quality rabbit vibe, we love the Lelo Ina Wave 2 Vibrator – although honestly any of Lelo’s ‘wave’ products are worth it for their ‘come-hither’ motion if you like intense stimulation. The Ina Wave isn’t on sale at the time of writing, but we’ll keep you posted. If you don’t need things as intense, we recommend our Wild Secrets Enchant – it’s got the clitoral air pulse courtesy of Satisfyer, a complete silicone build, and USB-C charging which is a game changer when it comes to cable management!

Best Black Friday picks for unisex toys

Look we could have put these into ‘female’ or ‘male’ sex toys – but the truth is these toys can be used by anyone. They are geared towards solo play though. If you’re after sex toys for couples that’s a bit further down.

When you just want a dildo: Wild Secrets Essentials Black Dildo

A woman smiles as he holds up the Wild Secrets Essentials Dildo first launched for Black Friday in 2024.
Our classic black dildo was brought out specifically for Black Friday – and is an essential in every sex kit. Model – @JessicaAnneHart.

We brought out this realistic black dildo exactly for people who just want a quality dildo that feels like the real thing at a really good price. It’s got balls that act as a flared base so it’s great for anal play as well as vaginal play. It also has a suction cup base for hands free fun or use with your favourite harness.

Want something more colourful? Check out the Adam & Eve Dreams range of dildos. They’re realistic, beautifully shaded and catch the light beautifully in real life in a way our website photos don’t really do justice to. For something full silicone, check out our Wild Secrets Desire. It’s not realistic, but we can guarantee a great price.

For Booty Enthusiasts: Satisfyer Plugilicious Vibrating Butt Plug

The Satisfyer Plugilicious 1 Vibrating Butt Plug
The flat side of the Plugilicious 1 Butt Plug helps it make more consistent contact with your internal hotspots.

When we asked why our customers were excited for their Wild Secrets orders to arrive, so many of you said you wanted to try booty play for the very first time. So this one’s for you.

Whether you’re a man wanting to explore your prostate, or a woman wanting to find out if you enjoy a buzz on your posterior wall, this vibrating option from Satisfyer is big enough to give you the sensations you’re after, and app compatible if you want an easy way to control the fun. It also features a flat side that helps the vibrating part of it get full contact with your sweet spots.

If you’re worried out being too tight or that anal sex might hurt, consider an anal training kit first. It’ll help you relax.

Read more: 10 things I wish I knew about anal sex by Matthew Lang.

Best Black Friday sex toys for men

Alex Smith for Wild Secrets Black Friday 2025 – @smit_tyy.

Why should women have all the fun? There’s a wide range of sex toys available for guys and here’s some of the best available in the Wild Secrets Black Friday Sale. If you need an intro into the sex toys available for men, you’re in luck – we have one here.

For the Fleshlight collectors: Mia Malkova Lvl Up Stroker

Adult star Mia Malkova lies seductively on a couch holding her signature Fleshlight.
If you want to live the fantasy of your favourite adult star, Fleshlight is the brand for you.

If you’re after a stroker moulded after your favourite adult star, you want a Fleshlight. Right now you can get the compact Riley Reid Quickshot and Mia Malkova full sized Lvl Up Stroker on sale to live out your adult fantasies. You can also browse the entire Fleshlight range for your favourite star in a full sized stroker.

Of course, not all strokers are Fleshlights. If you’re just after a quality stroker, the PDX Discreet range of shower bottle strokers recently reviewed well. The Arcwave Voy also remains a popular staff pick as it tightens for the perfect amount of pressure.

When you want something new: Adam & Eve Deep Throat Masturbator

The Adam and Eve Deep Throat Masturbator.
The Deep Throat Masturbator used to be named after the sound it makes when you’re getting deep-throated. Does it feel like that? Not unless your partner is spinning around your dick at an insane pace. But it feels amazing…

Yes, it had another name and we’re salty we can’t use it. And yes, it blew up on social media in part because of the name. The toy still exists though, and it’s unique spinning, and thrusting motion is really, really intense. And it’s a sensation very few toys provide. Just remember to use plenty – and we mean plenty – of water-based lube with this one.

If you’re after a more interactive experience the Lovense Solace can sync to your favourite adult movies or games and have its thrusts and vibration match the action on screen. We just don’t have many of them left in stock, so if this is your jam get in now.

The choice for prostate pleasers: Wild Secrets Wonder Prostate Massager

The Wild Secrets Wonder is a prostate massager and sex toy for men.
Small, simple, but oh so effective. The Wild Secrets Wonder loves your butt more than you do, and is on sale for Black Friday.

Yes it’s one of ours, but we stand by the value for money of our own Wonder Prostate Massager this Black Friday. It gives you prostate and perineum stimulation, a full silicone build, and an easy grip ring handle at a very good price. If you don’t have a prostate massager and want to try one, we seriously recommend it.

If you’re looking to upgrade we’d recommend the Lelo Hugo 2 which comes in both a remote controlled and app controlled versions. They’re just not on sale right now, but if that changes we’ll update this article. We rate the remote controlled version more for solo play or in person couple play, but just be warned – Lelo vibrations are some of the strongest in the market. So start low.

Hottest Black Friday Deals on Couples’ Sex Toys

A couple look sensually into the camera, framed by the plumes of a black feather fan.
Why wouldn’t you want to give your partner the most pleasure they can have? No there isn’t a right answer. That’s definitely a rhetorical question.

Sex toys are a great way to spice up your sex life as a couple. Just browsing together can be great and spark discussions about fantasies and things you’d like to try together. If you’re looking for a place to start together, check out these pleasure pieces on sale now for Black Friday.

The best gift for ongoing connection: The Wild Secrets Advent Calendar

An open display of all the products inside the Wild Secrets 2025 Advent Calendar, showcasing it's luxe black and gold theme, premium sex toys, and accessories.
Our Signature 2025 advent calendar packs $80 worth of pleasure products into one keepsake box.

We started building our Signature Advent Calendar in March this year. That’s nearly 250 days ago. We wanted to make sure ours was better than ‘one nice toy plus stuff’, we wanted a complete collection of products you’d actually use more than once. And that all matched. And that came in a box that was sturdy enough to keep and beautiful enough that you’d want to keep it. And we think we’ve managed it with this one. Whether you’re waiting for December or planning an adventurous night of your own right now, grab one before they’re gone. We order expecting we’ll sell out by December and last year they were all gone before the Black Friday weekend.

Read more: We peeked – The Wild Secret Advent Calendar reviewed by Laura Lee.

Make it better and longer lasting: The Satisfyer Mighty One Couple’s Ring

The Satisfyer Mighty One Cock Ring reviews particularly well.
If you don’t have a specific preference, the Satisfyer Mighty One Cock Ring has only ever received 5 star reviews at the time of writing.

Erections come and go when you indulge in a lengthy sex session, but a good quality cock ring helps him last longer by restricting blood flow out of the penis. A really great vibrating cock ring helps stimulate the clitoris or perineum of the penetrated partner, making penetrative sex better for both of you. And with consistent five star reviews, you could do worse than pick up the Mighty One while it’s on sale.

Read more: How’s that for size – trying on cock rings by Cal Hartwell.

Make your neighbors jealous: We-Vibe Sync 2 Couple’s Vibrator

 

The We-Vibe Sync 2.
The Sync 2 is a premium choice inside We-Vibe’s range of C-shaped couples’ vibrators. And it’ll make your neighbors jealous.

We-Vibe’s C-shaped couple’s vibes are loved the world over by opposite sex couples – toys like the Sync 2 sit inside the vagina but cover the clitoris, providing the clitoral stimulation most women need to achieve orgasm. The stimulation they usually can’t get from penetrative sex alone. And sure, you could hold a Pro 2 down there, or use a lay on vibe like our Wild Secrets Delight, but the we-vibe toys move with you. They let you easily change position without moving the toy. They let you play without having to hold the toy. And the Sync 2 is both app compatible and remote controlled so you don’t have to reach between you to change the stimulation you’re enjoying.

It’s also on sale for Black Friday, and delivered by us to your door in very discreet packaging. That said, we can’t help you when your neighbors put in a noise complaint.

For the sex room builders: Whipsmart Adjustable Pleasure Swing

A woman with red hair in black lingerie dips herself upside down in a pleasure swing.
Yes, you want a pleasure swing. And most of us want a place to put it, too. If you have that they’re not expensive – especially on sale. Chhean King making it look easy in Forplay’s Rapunzel bodysuit @Chhean_King.

Novelty aside, swings make sex more fun by making it less of a workout. The inertia of the swing means the recipients own bodyweight pushes them back onto the penetrating partner, making sex more comfortable, and adding that extra bit of fun. In short, it’s amazing, and everyone should try it. They’re also surprisingly affordable. Especially on sale.

Of course, most of us don’t have a dedicated sex room or the ability to drill into the ceilings of our rental houses, and stands aren’t cheap. But if you have a spot in your house a swing could go. Get one. You’ll love it.

When spice is kink: Wild Secrets Orchestra Pleasure Collection

The Wild Secrets Orchestra Pleasure Collection and its exclusive vegan leather carry case.
The Orchestra Pleasure Collection is the perfect Black Friday option for couples wanting to explore bondage, kink, and restraint.

We say yes to consensual restraint, teasing, and letting desire for touch build by not letting it happen. And if that sounds like it could be fun to you we’ve put together a six piece collection featuring bed restraints, standalone cuffs, a blindfold, and a pinwheel and paddle for sensation play. Or spanking, if that’s something you want to try. Plus a case to put them all in when it’s not in use. You can buy them all individually, or you can save and get the full collection on sale so you can try it all and discover what you like.

Read more: A symphony of sensation with the Wild Secrets Orchestra Pleasure Collection – by Kate Manning.

Best Black Friday deals for Kris Kringle and Secret Santa

woman in lace panties and festive striped stockings kneels on a plush rug, a wrapped Christmas gift between her legs.
Recent studies suggest 36% of Australians are specifically shopping for Christmas during the black Friday period. Think of your two closest friends. If it’s not them, it might as well be you.

Fun fact, the Wild Secrets Office Bad Santa is the one Kris Kringle or Secret Santa where sex toys are never an option. Mostly because we all have massive collections and we already saw all the funniest toys when they showed up from the manufacturers. But every year we get asked what we have that’ll bring the roof down in our friends’ offices. To qualify for this list the product has to be cheap enough to fit the agreed team budget, and funny. Ideally it should also have an actual use so you’re not just giving something for landfill. With that in mind, here’s our choices.

Suggest a massage – Bedroom Bliss Vanilla Massage Candle

The Bedroom Bliss Vanilla Massage Candle is a great gift.
A massage candle is the perfect blend of spice and respectable home decor that’s perfect for an office Kris Kringle. This one’s both vanilla and on sale for Black Friday, so definitely worth a look.

It’s small, it’s affordable, and it’s genuinely useful. But in most workplaces the suggestion that someone’s going to get lucky is still bordering on taboo, so a candle that melts into a deliciously indulgent massage oil is a great option. And if your office allows for gift stealing, it’s also one we can see getting stolen a few times!

Oh, you’re kinky – Curious Candy Furry Handcuffs

A pair of silver handcuffs with faux black fur on the actual shackles.
Have you already upgraded to something more luxe and comfy? Sure. Will fuzzy handcuffs still work for Kris Kringle? Absolutely.

Furry handcuffs are a meme at this point. But they’re a meme that’s genuinely useful, and they’re a super affordable option. If you still want to have some cheeky fun while not breaking the bank due to cosie livs, this is the choice for you.

Happy Birthday – Curious Candy Birthstone Butt Plugs

@wildsecrets.official Get dressed from top to bottom for the Eras tour! 💎 Who’s psyched and has tickets? 🎫 #WildSecrets ♬ original sound – Wild Secrets

If you’re giving a gift to a specific person and know their date of birth you could do a lot worse than get them a birthstone butt plug. It’s that touch of personalisation mixed with anal sex that really sells this joke. For that little bit extra, maybe throw in a small bottle of lube just in case they want to try it immediately.

And no, the black onyx plug isn’t part of the birthstone collection. It’s available here, but the one in that video is actually a green one coloured in with a sharpie. We didn’t have the black available when we shot that.

Why isn’t this very specific product on sale this Black Friday?

There’s actually several reasons why a product isn’t on sale – or isn’t on sale at 50% off or more on Black Friday. Without speaking for any other retailer, here’s the two main ones we have here at Wild Secrets.

It’s so new we can’t legally put it on sale

Fun fact about Australia – we have laws to prevent misleading consumers. And as consumers ourselves, we love these, so we stand by them. One of the big ones is that for a product to go on sale it has to be sold at a standard non-sale price for a while first. Otherwise there’s nothing stopping retailers inventing a stupidly high price, discounting off it by heaps, and saying it’s ‘on-sale’. A lot of our newest products aren’t on sale simply because they can’t be. Yet.

We can’t always discount it as far as you’d like

Sometimes our contracts with suppliers dictate how much we can discount off a product’s retail price. Or how long we can have an item on sale at a super deep discount. If a product always seems to be at full price across all sites all the time, that can just be the terms the supplier wants and enforces across all their stockists. Now we do negotiate with suppliers and always bring you the best price possible, but that can mean you only get a week of sale. Or maybe even a day.

If you really need to wait for the discount, make sure you’re signed up to our email newsletter or following us on Instagram so you get notified when those happen. Because they’re big deals and we make noise about them.

What we can guarantee is you’ll get the best prices on Wild Secrets this Black Friday. And if you see it somewhere cheaper, let our customer service team know and we’ll sort out a price match.

Happy shopping and don’t forget your free gifts at checkout!